RESET Meal Prep

Starting as a small business, Reset Meal Prep creates a collection of soups, broths and soups specifically designed to help hit their nutritional goals.

As they grew they needed a visual identity that showcased their bold vision and energetic growth. We were tasked with starting from the begining of their story, from the ground-up. By understanding their story and their purpose we were able to construct a full visual identity that represents them and their customers beliefs. 


Reset Meal Prep


  • Visual Identity
  • Brand Strategy
  • Tone of Voice
  • Packaging Design
  • Digital Assets

It was clear very early on that the bold and energetic personality and story needed to be evident in all areas of the visual identity. The logomark embodies the everything they stand for.

After getting to know their story and beliefs we made a start on the core assets which allowed us to start on the website build.