Long Black Coffee

Long Black has a unique process of coffee making which became the focal point for the entire identity. The coffee cherries are picked then spread out over a wide area to dry naturally and selected by hand to ensure nothing but the best is used. This is the prolonged but more traditional method and arguably increases the end result.


This process is represented in the length of the logo but also across the other touch points. We wanted to create an identity that’s not confined by the logo but instead create a visual language through the use type, colour and imagination to create cohesive brand recognition.


Long Black Coffee Roasters


  • Visual Identity
  • Brand Strategy
  • Tone of Voice
  • Packaging Design
  • Website Design

We worked with the team at Long Black Coffee to create a full visual identity including a new website. The launch of the new identity showed off a bold and striking new colour palette which introduced the bold yellow, suitably named ‘Sunrise Coffee’.

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