Finding the right fit
London based startup Metroman is an online European male fashion business. Originally starting as a blog, it has developed into a monthly subscription box.
Working closely with the founder, we were asked to create an entire brand identity that would identify with fashion-conscious 20 – 35 year olds. The ‘O’ was developed to give a hint at the European type styles such as umlaut as well as a subtle nod to being underground and not mainstream fashion.
- Visual Identity
- Brand Strategy
- Packaging Design
- Digital Assets
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