Finding the right fit

London based startup Metroman is an online European male fashion business. Originally starting as a blog, it has developed into a monthly subscription box.


Working closely with the founder, we were asked to create an entire brand identity that would identify with fashion-conscious 20 – 35 year olds. The ‘O’ was developed to give a hint at the European type styles such as umlaut as well as a subtle nod to being underground and not mainstream fashion.


Metroman Ltd.


  • Visual Identity
  • Brand Strategy
  • Packaging Design
  • Digital Assets

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