Re-framing fast food
La Carniceria was originally a small chain of Spanish restaurants serving truly Spanish food.
We were we approached to help with their transition to the pop up fast food market. We worked closely with their founder and small marketing team to rebrand and visually represent them in an accurate and enticing way.
La Carniceria Food
- Visual Identity
- Brand Strategy
- Tone of Voice
- Packaging Design
- Digital Assets
- Brand Guidelines
Through the creative process it was clear we were taking great, healthy and authentic food and reframing it for the fast food market. So after a lot of exploration, we did exactly that, using the frame as a cornerstone of the identity.
To help represent the authenticity of the brand we developed a range of illustrations influenced from the original restaurant.
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